People Behind Brands Podcast
People Behind Brands, hosted by Mark Tuxford, is an audio podcast series exploring life lessons from the world of business. Our guests open up about their personal lives involving hardships and challenges that have made them into who they are today. Expect honesty, passion and emotion, these are all real people with real stories. Some of our guests you may already know, some of them you will get to know. Make sure you subscribe to our exclusive content and follow us on our social media @podcastpbb. This podcast is proudly sponsored by Making Websites Better.
People Behind Brands Podcast
Ep 59: Helen Barnett - From Crime Scenes to Content Strategy: Storytelling, Burnout & Finding Freedom
In this episode we chat to Helen Barnett — a former national newspaper journalist turned content strategist, helping brands find their voice and tell their stories with clarity and impact. Helen takes us behind the scenes of her journalism days, the role she always dreamed of doing as a young girl. From cutting her teeth as a crime reporter to chasing deadlines, turning up to intense interviews, and learning to perform under pressure. Today, she channels that same tenacity and storytelling instinct into working one-on-one with clients, becoming what she calls their “own personal journalist.” We also dive into Helen’s experience with burnout, how news has changed in the media over the years and how launching her own content strategy business gave her the freedom to choose not just what she works on, but who she works with. Plus, we get a personal glimpse into her roots as a Crewe Alexandra fan, and the unexpected journey of falling in love with the beautiful game. This is a conversation about trusting your instincts, following your dream and finding freedom in the work you love.
