People Behind Brands Podcast
People Behind Brands, hosted by Mark Tuxford, is an audio podcast series exploring life lessons from the world of business. Our guests open up about their personal lives involving hardships and challenges that have made them into who they are today. Expect honesty, passion and emotion, these are all real people with real stories. Some of our guests you may already know, some of them you will get to know. Make sure you subscribe to our exclusive content and follow us on our social media @podcastpbb. This podcast is proudly sponsored by Making Websites Better.
People Behind Brands Podcast
Ep 58: Sachin Parmar - Branding with Purpose, Navigating Grief & Building a Legacy
In this episode, we’re joined by Sachin Parmar — founder of Graphic Kitchen, a branding studio shaping the hospitality space, as well as his role as the driving force behind Niche by Nisha, a kitchenware product, born from his wife, Nisha Parmar’s journey as a contestant on the BBC hit TV series MasterChef in 2018. Sachin shares his inspiring story of building creative ventures rooted in meaning, love, and personal connection — from helping hospitality brands find their voice, to bringing a family dream to life in the kitchen. But this episode also takes a deeply personal turn. Sachin opens up about the tragic loss of his cousin to suicide — an event that sent shockwaves through his family and changed him forever. He reflects on grief, strained relationships, and what it means to truly show up for the people around us. This is a conversation about creativity, purpose, navigating pain, and the legacy we leave — not just through our work, but in how we treat others.
